The diagnostic center where you went for an MRI recently was beautifully decorated, but the staff was inattentive. The brochure promised next-day results, but you haven't heard anything for a week. In his book about reputational capital, Kevin Jackson would put this company in the category of:

Question

Quizplus · Accepted Answer

People in superficially image- based companies rely on advertising campaigns and slogans that sound good but don't reflect the true nature of the organization.

The Diagnostic Center Where You Went for an MRI Recently