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You Have Been Going to the Same Dentist for Years

Question 18

Multiple Choice

You have been going to the same dentist for years, even though you have moved across town in that time. People's tendency to remain loyal to people and organizations with which they have a satisfying history is best described in the:


A) Commitment-trust theory of relationships
B) Assimilate-integrate-accommodate process
C) Personal investment theory
D) Equity model of consumer behavior

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