Question 1

Describe the trend toward the quantified self and the explosion in social media sharing. How can marketers make use of these trends?

Accepted Answer

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Question 2

Explain neuromarketing and neuroimaging. What can this technology tell marketing managers that other research methods cannot? In what ways might neuromarketing techniques be superior to traditional consumer research techniques?

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Question 3

Describe three types of technology that facilitate consumer data collection. Why do marketers collect this information? Outline the pros and cons of data collection. Can consumers stop the collection of their data?

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Question 4

What is search engine optimization and why is it important to marketing managers? How do marketers know what to insert on their websites so that they will result in the highest rankings? Why is search engine ranking order important?

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Question 5

Describe the frugal consumer. Be sure to highlight specific traits and contributing factors. What trends have emerged as a result?

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Question 6

Provide a detailed outline of the shift of power in the consumer-marketer relationship. How does this shift impact consumers and companies?

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Question 7

Describe the sharing economy and provide at least three examples of the sharing economy in action. How has the sharing economy changed purchasing patterns?

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Question 8

Identify and describe the six key consumer trends that have significantly altered the lives of consumers in modern society.

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Question 9

Provide a detailed description of the Internet of things and its relevance to consumer behavior. Be specific and provide examples.

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Quiz 13: Whats Trending in Consume Behavior