________________ are not just those with large followings - they also need to have an affinity for the product or topic, and their followers or readership must demonstrate engagement or activation potential.

Question

Quizplus · Accepted Answer

Influencers are characterized not only by their large followings but also by their genuine interest in the product or topic they promote and the engagement or activation potential of their audience. This distinguishes them from sales agents, digital channels, and e-commerce companies, which do not inherently require an affinity for the product or an engaged followership for their operations.

________________ Are Not Just Those with Large Followings - They