The first important idea about how advertising works was based on how the personal selling process works. This model was developed by Strong in 1925 and has become extremely well known and used by many practitioners. The method is called:________
A) DIDA
B) AIDA
C) CATI.
D) Means end chain.
Correct Answer:
Verified
Q2: This is a hierarchy of effects or
Q3: One of the common uses of marketing
Q4: _is concerned with those influences that distort
Q5: Which of the following terms best fits
Q6: The role of marketing communications is to
Q7: This approach has been used to convey
Q8: Communications objectives are derived from the _
Q9: Which of the following is the communication
Q10: This is a form of interpersonal communication
Q11: The development of digital technologies has been
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