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There Is Little Reason to Invest in the ________________ Customers

Question 21

Multiple Choice

There is little reason to invest in the ________________ customers in sector D. Relationships with these customers are weak and, because they are relatively unattractive in terms of profit potential, many of these customers should be let go-that is, released to competitors.


A) must-have customers.
B) need-to-have customers.
C) do-not-need customers.
D) good-to-have customers.

Correct Answer:

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