Organizations communicate with one another through application of a corporate communications mix. The mix provides a series of cues by means of which stakeholders develop impressions about an organization.

Question

Quizplus · Accepted Answer

The corporate communications mix includes various tools and channels such as public relations, advertising, social media, and corporate events, among others, through which organizations communicate with their stakeholders. These communications help shape stakeholders' perceptions and impressions of the organization.

Organizations Communicate with One Another Through Application of a Corporate