Fewer people are involved in the decision-making process for a modified rebuy than in the new task situation.

Question

Quizplus · Accepted Answer

In a modified rebuy, the organization has previous experience with the product or service, leading to fewer people being involved in the decision-making process compared to a new task situation, where the purchase is novel and typically requires input from a larger number of participants to assess risks and benefits.

Fewer People Are Involved in the Decision-Making Process for a Modified