Words matter, as public relations firm, ___________, in Austin, Texas, found out. It named its agency, a hospitality PR firm that specializes in food and drink, the same name as a 1937 poem by Abel Meerpol about racism and lynching. The company eventually closed its doors and admitted it should have known better.
A) Slow Food
B) Southern trees
C) Hot Times
D) Strange Fruit

Question

Quizplus · Accepted Answer

The correct answer is D) Strange Fruit. The public relations firm in Austin, Texas, named its agency "Strange Fruit," which is also the title of a 1937 poem by Abel Meerpol about racism and lynching. This choice of name led to significant backlash due to the sensitive and historical context of the poem, eventually contributing to the firm's closure.

Words Matter, as Public Relations Firm, ___________, in Austin, Texas