Jessica is contracted by Pizza Hut to evaluate the success of their latest video posted on their brand channel on YouTube about hiring veterans and military spouses. The video was viewed 5,576 times and had 64 thumbs up, 2 thumbs down, and 12 comments. Jessica examined both the number of hits and the comments. Her PR tactic used ___________.
A) Both qualitative and quantitative methods
B) Both action and communication
C) Both intuition and common sense
D) Both interviews and surveys

Question

Quizplus · Accepted Answer

Jessica used quantitative methods by examining the number of views, likes, and dislikes (numerical data) and qualitative methods by analyzing the content of the comments (non-numerical data).

Jessica Is Contracted by Pizza Hut to Evaluate the Success