Bianca developed a questionnaire survey for Comcast to measure the level of employee engagement that asked employees to respond to statements with a range of defined response options such as the range from "strongly disagree" to "strongly agree." This type of questionnaire is an example of ________.
A) Qualitative items
B) Personalized items
C) Likert-type items
D) Analytic items

Question

Quizplus · Accepted Answer

The questionnaire described uses a scale from "strongly disagree" to "strongly agree" for responses, which is characteristic of Likert-type items. These are used to measure attitudes by asking respondents to indicate their level of agreement with given statements.

Bianca Developed a Questionnaire Survey for Comcast to Measure the Level