Adrian, a PR professional with Ogilvy, developed a campaign to recruit college seniors. Right from the beginning, Adrian kept in mind that she would have to demonstrate the value of public relations and its contributions to the client's overall organizational mission. She applied the concepts of the ____________, the first global standard of public relations measurement.
A) Brussels Declaration of Research Principles
B) London Declaration of Research Principles
C) Barcelona Declaration of Research Principles
D) Frankfurt Declaration of Research Principles

Question

Quizplus · Accepted Answer

The correct answer is the Barcelona Declaration of Research Principles, which established the first global standard for public relations measurement, emphasizing the importance of goal setting and measurement in PR campaigns.

Adrian, a PR Professional with Ogilvy, Developed a Campaign to Recruit