William collects information for his client through examination of cookies and customer registrations. Because he collected this information himself, it is an example of __________.
A) Spyware
B) Second-party data
C) First-party data
D) Third-party data

Question

Quizplus · Accepted Answer

First-party data is information collected directly by an organization from its audience or customers, through interactions such as website visits, purchases, and customer feedback. Since William collects data himself through cookies and customer registrations, it is considered first-party data.

William Collects Information for His Client Through Examination of Cookies