Parson's Publishing evaluates a college freshman textbook for readability. A sample showed 5 sentences, 94 words, 160 syllables, and 484 characters, with an average of 1.7 syllables per word and 19 words per sentence. This added up to an average readability score for a grade level of 13. This type of message testing is _______________.
A) Qualitative
B) Quantitative
C) Editorial
D) Suggestive

Question

Quizplus · Accepted Answer

Quantitative message testing involves the measurement of message characteristics through numerical data, such as word, sentence, and syllable counts, to calculate readability scores or other quantifiable metrics.

Parson's Publishing Evaluates a College Freshman Textbook for Readability