The APR Study Guide defines _________ as information from an outside source used by the media because it has news value, and an uncontrolled method of placing messages because the source does not pay the media for placement.
A) News releases
B) Pitches
C) Publicity
D) Editorial

Question

Quizplus · Accepted Answer

Publicity is defined as information from an outside source used by the media because it has news value. It is an uncontrolled method of placing messages because the source does not pay the media for placement, distinguishing it from advertising.

The APR Study Guide Defines _________ as Information from an Outside