Pet suppliers and meal preparation services have found success by cutting out the intermediary sellers and retailers and working directly with customers. This __________ model allows the companies to maximize their margins, but requires them to weigh the costs and benefits across all available media channels to reach customers.
A) Direct-to-door
B) Mail order
C) Online shopping
D) Direct-to-consumer

Question

Quizplus · Accepted Answer

The correct term is "Direct-to-consumer." This business model involves selling products directly to customers without going through any intermediaries, such as retailers or wholesalers. It allows companies to have a direct relationship with their customers, often leading to better margins and more control over the brand experience.

Pet Suppliers and Meal Preparation Services Have Found Success by Cutting