Heidi developed a campaign for Coca-Cola Company. She created the "Share a Coke" campaign where Coke released cans and bottles with people's names on them. It generated massive amounts of social media with people posting pictures of themselves with the sodas. This is an example of ________.
A) Hyped media
B) Personalized media
C) Earned media
D) Wow-factor media

Question

Quizplus · Accepted Answer

The "Share a Coke" campaign generated massive amounts of social media buzz as people posted pictures of themselves with the sodas, which is a classic example of earned media. Earned media refers to publicity gained through promotional efforts other than paid media advertising, which in this case, was achieved through the organic social media posts by consumers.

Heidi Developed a Campaign for Coca-Cola Company