What approach did the BarkBox subscription service for dog owners take to attract customers?
A) Focusing solely on earned media for maximum credibility
B) Investing in the right mix of owned, earned, paid and shared media
C) Working with comedians to infuse humor into its paid and owned content
D) Bypassing traditional forms of advertising on radio, TV and print

Question

Quizplus · Accepted Answer

BarkBox used a strategic mix of owned, earned, paid, and shared media to effectively reach and engage with their target audience, ensuring a balanced and comprehensive marketing approach.

What Approach Did the BarkBox Subscription Service for Dog Owners