Public relations practitioners should use effective communication and issues management with all publics. The best public relations "crises" are ___________.
A) The ones that never happen
B) The ones where nobody loses a life
C) Hidden so publics do not know about them
D) Those affecting only one public

Question

Quizplus · Accepted Answer

The best public relations crises are the ones that never happen because effective communication and issues management aim to prevent crises before they occur, maintaining a positive image and avoiding negative impacts.

Public Relations Practitioners Should Use Effective Communication and Issues Management