Bud Fox, a public relations officer for Blue Star Airlines, has learned from upper management that they are going to sell the company. He has family and friends who work at Blue Star. He is asked by the company to keep the information confidential so they will not lose their last major contract and set of work orders. In this obvious conflict-of-interest case, he follows a tenant of crisis management that states "tell it all and tell it fast." This strategy is known as __________.
A) Dropping the bomb
B) Out of whack
C) Stealing thunder
D) Walking on thin ice

Question

Quizplus · Accepted Answer

The correct answer is "Stealing thunder," which refers to the strategy of disclosing potentially damaging information oneself before opponents have the chance to do so. This can help control the narrative and potentially lessen the negative impact of the information.

Bud Fox, a Public Relations Officer for Blue Star Airlines