When Dave Carroll saw his $3,500 Taylor guitar being tossed around by baggage handlers at Chicago O'Hare International Airport, he spent nine months trying to reach an acceptable resolution with the airline. Carroll published a video on YouTube called "United Breaks Guitars" that earned more than 19 million views, and United coincidentally saw a $180 million drop in market valuation. This example illustrates _____________.
A) The importance of insuring baggage when flying
B) The fact that catchy YouTube videos perform better than talking heads
C) The holes in customer service at airports
D) The power of individuals to confront large powerful organizations on social media

Question

Quizplus · Accepted Answer

This example illustrates the power of individuals to confront large powerful organizations on social media, as Dave Carroll used a YouTube video to bring significant attention to his issue with United Airlines, demonstrating how social media can amplify individual voices against large entities.

When Dave Carroll Saw His $3,500 Taylor Guitar Being Tossed