Wayne and his PR firm offered advice to Taka Incorporated about manufacturing defective airbag deployment systems for automobiles. He advised that they offer a genuine apology and a promise to make it right for their customers. This is an example of what crisis response strategy?
A) Rebuild strategy
B) Constructive strategy
C) Diversionary strategy
D) Double-apology strategy

Question

Quizplus · Accepted Answer

The Rebuild strategy involves offering apologies and corrective actions to repair the organization's reputation and relationship with stakeholders, which is what Wayne advised Taka Incorporated to do.

Wayne and His PR Firm Offered Advice to Taka Incorporated