Explain the fan escalator and how data can be used to generate additional sales.
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Q1: What is CRM in the sports context
Q2: In the eyes of sport marketers, all
Q3: Customer value is estimated as the difference
Q4: Customer earnings are calculated based on the
Q6: Which of the following is not part
Q7: Fan loyalty cannot be shown by sport
Q8: Replacing a customer costs over ten times
Q9: Sport organizations can use a fan propensity
Q10: Describe fan segmentation.
Q11: Sport organizations can benefit from customer profiling
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