Which of the following is not part of the customer value estimation formula?
A) reducing the acquisition cost
B) buying high end data lists
C) increasing sales to the customer
D) increasing the customer's lifetime.
E) all of the above are part of the customer value estimation formula
Correct Answer:
Verified
Q1: What is CRM in the sports context
Q2: In the eyes of sport marketers, all
Q3: Customer value is estimated as the difference
Q4: Customer earnings are calculated based on the
Q5: Explain the fan escalator and how data
Q7: Fan loyalty cannot be shown by sport
Q8: Replacing a customer costs over ten times
Q9: Sport organizations can use a fan propensity
Q10: Describe fan segmentation.
Q11: Sport organizations can benefit from customer profiling
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