Which is a flanker brand?
A) the offering of two or more brands in a single marketing offer
B) the joint venture of two or more brands into a new product or service
C) development of a new brand by a company in a good or service category where it currently has an offer
D) a brand with the same name in a different industry

Question

Quizplus · Accepted Answer

Flanker brand refers to the development of a new brand by a company in a good or service category where it currently has an offer. It is often used to target a specific market segment or to differentiate from the existing brand. Therefore, option C is the correct answer. Option A refers to bundle pricing strategy, option B refers to co-branding, and option D refers to unrelated diversification.

Which Is a Flanker Brand