Qualitative advertising research includes using methods from disciplines such as anthropology and sociology.

Name: Qualitative advertising research includes using methods from disciplines such as anthropology and sociology.
Brand: Quizplus
Rating: 4.7 (42 reviews)

Question

Quizplus · Accepted Answer

Qualitative advertising research often involves using methods from fields such as anthropology and sociology to better understand consumer behavior and perceptions. These methods can include ethnographic observations, in-depth interviews, and focus groups, among others.

Qualitative Advertising Research Includes Using Methods from Disciplines Such as Anthropology