The key go-between for the advertising agency and a client company is usually the:

Question

Quizplus · Accepted Answer

The account executive is responsible for building and maintaining a strong relationship between the advertising agency and the client company. They are the main point of contact for the client and are responsible for understanding the client’s needs, goals, and preferences, and communicating this information to the agency’s creative and media planning teams. They also communicate the agency’s work, progress, and ideas back to the client, ensuring that the client is satisfied and informed throughout the entire process.

The Key Go-Between for the Advertising Agency and a Client