If Ralph Lauren's marketing team is trying to determine if the brand will appeal to a cohort group that is rich,elite,and distinct,which method would reveal such a trend?

Question

Quizplus · Accepted Answer

A sociological approach that assesses social class will reveal if the brand will appeal to a cohort group that is rich, elite, and distinct. This approach will assess the cultural, economic, and social factors that contribute to a specific class's identity and behavior, revealing whether the brand will resonate with them. Product specific research, personal drive analysis, and assessment of the major selling idea are unlikely to provide insights into social class trends.

If Ralph Lauren's Marketing Team Is Trying to Determine If