Predicting consumer behavior by concentrating on self-orientation and resources is a(n):

Question

Quizplus · Accepted Answer

The values and life style model (VALS) is a tool used to predict consumer behavior by focusing on self-orientation and resources. It categorizes consumers into eight distinct segments based on their values, lifestyle, and personality traits. These segments can help marketers tailor their products and messages to better appeal to their target audience. Therefore, option B is the correct answer.

Predicting Consumer Behavior by Concentrating on Self-Orientation and Resources Is