Discovering the major selling idea for a good or service is part of which component of advertising planning and research?

Question

Quizplus · Accepted Answer

Discovering the major selling idea for a good or service is part of product-specific research, as it focuses on understanding the characteristics, benefits, and unique selling proposition of the product or service being advertised. Agency selection, general pre-planning input, and quantitative research are all important components of advertising planning and research, but they do not specifically address the major selling idea of a product or service.

Discovering the Major Selling Idea for a Good or Service