In an advertisement,which part is the plot or scenario that used to convey a message?
A) leverage point
B) product benefit
C) executional framework
D) personal value

Question

Quizplus · Accepted Answer

The executional framework is the plot or scenario that is used to convey a message in an advertisement. It refers to the creative concept, storyline, and visual and audio elements that are used to bring the message to life. The executional framework is critical in capturing the attention of the target audience, building brand awareness, and creating an emotional connection with the consumer.

In an Advertisement,which Part Is the Plot or Scenario That