To construct a quality leverage point,the creative needs to build a pathway that connects a:
A) product attribute to the product benefit
B) product attribute to the potential buyer's value system
C) product benefit to the potential buyer's value system
D) personal value to the potential buyer's value system

Question

Quizplus · Accepted Answer

A quality leverage point effectively connects the product benefit to the potential buyer's value system, aligning the product's advantages with what the buyer values most.

To Construct a Quality Leverage Point,the Creative Needs to Build