The process of building profiles of customers from a firm's database is called:
A) data warehousing
B) direct marketing
C) a commercial database service
D) data mining

Question

Quizplus · Accepted Answer

Data mining is the process of analyzing data from a company's database to discover patterns and gain insights. Building profiles of customers is one of the key outcomes of data mining. Data warehousing refers to the process of storing data in a centralized location for easy access and analysis. Direct marketing involves targeting specific customers with personalized messages or offers. Commercial database services provide access to external databases for marketing and sales purposes. However, none of these explicitly refer to the process of building customer profiles from a company's internal database.

The Process of Building Profiles of Customers from a Firm's