The following are examples of data mining,except:
A) American Eagle studying how consumers responded to price markdowns
B) Goody's analyzing baskets of merchandise purchased by individual consumers
C) Target identifying what other retail stores customers use for particular purchases
D) First Horizon National expanding its wealth management business by studying profiles of its best customers
Correct Answer:
Verified
Q2: The primary benefit of database marketing is:
A)the
Q24: Data mining can be used for each
Q37: Data mining is:
A)collecting addresses and zip codes
Q108: A marketing database contains:
A) transactions individuals have
Q117: Since 1853 Levi Strauss & Company has
Q120: In terms of alternative forms of direct
Q121: In RFM analysis,R refers to recency,which is
Q123: The process of building profiles of customers
Q126: In coding data using RFM analysis,a value
Q127: In using RFM analysis to determine which
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