Which statement below about corporation's reputation is true?
A) Most corporate leaders clearly understand the reputations of their companies.
B) Reputation of a company is not important for individuals seeking employment at a company
C) The reputation is vulnerable to both internal and external negative events.
D) In the past decade most consumers have expressed greater trust and respect for various corporations, meaning the reputations have improved.

Question

Quizplus · Accepted Answer

The reputation of a company is vulnerable to both internal and external negative events, as even a single incident can damage a company's reputation significantly. This makes it important for companies to monitor their reputation and take measures to manage it. Option A is incorrect as many corporate leaders may not have a clear understanding of their company's reputation. Option B is incorrect as the reputation of a company is an important consideration for individuals seeking employment at a company. Option D is incorrect as studies have shown that consumers' trust in corporations has decreased in the past decade, indicating that the reputation of corporations has not improved.

Which Statement Below About Corporation's Reputation Is True