Cause-related marketing is based on the idea that :
A) it enhances brand parity
B) has a direct impact on sales and profits
C) consumers are more likely to make purchases from companies that support a good cause
D) social responsibility is a critical part of every company's operation

Question

Quizplus · Accepted Answer

Cause-related marketing is based on the belief that consumers are more inclined to purchase from companies that support a good cause. Companies may choose to donate a portion of the proceeds from the purchase of a product or service to a particular cause in cause-related marketing. This approach can improve customer engagement and loyalty, resulting in increased sales and profits.

Cause-Related Marketing Is Based on the Idea That