During a concept test,which would help a moderator understand why an intended message in an ad was not correctly understood by an individual or group?
A) a comprehension test
B) a reaction test
C) a behavioral response test
D) a translation test
Correct Answer:
Verified
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Q130: When copytesting print ads,researchers often use which
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Q134: Aided recall tests mean that:
A) the ad
Q135: When copytesting television ads,researchers often use:
A) a
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Q137: For recall tests,when consumers are asked which
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