If McDonald's marketing team wants to know the percentage of consumers that remembered a new ad that was just launched on television,the appropriate test would be:
A) day after recall
B) position analysis copytesting
C) point of purchase advertising impact
D) test market

Question

Quizplus · Accepted Answer

Day after recall is the appropriate test to measure the percentage of consumers that remembered a new ad just launched on television. This test assesses the effectiveness of the ad by asking viewers to recall what they saw or heard in the ad the day after they were exposed to it. It provides a measure of ad recall, which is an important metric for evaluating the success of an ad campaign. Choice B, C, and D are not relevant for measuring ad recall.

If McDonald's Marketing Team Wants to Know the Percentage of Consumers