When copytesting print ads,researchers often use which type of approach?
A) portfolio test
B) theater test
C) regulatory test
D) pupillometric meter

Question

Quizplus · Accepted Answer

When copytesting print ads, researchers often use the portfolio test approach. This involves showing participants a portfolio of different print ads and then asking them to evaluate each ad individually. This approach allows researchers to compare and contrast different ads while also getting feedback on each individual ad's effectiveness.

When Copytesting Print Ads,researchers Often Use Which Type of Approach