Aided recall tests mean that:
A) the ad is shown to the consumer
B) consumers are prompted about a product category
C) the consumer may use a dictionary while studying the ads
D) the research helps the consumer to find ads to view

Question

Quizplus · Accepted Answer

Aided recall tests involve prompting consumers about a product category, such as asking them to recall advertisements they have seen for a particular brand or product. This helps researchers measure the effectiveness of advertising and how well it is remembered by consumers. The other options do not accurately describe aided recall tests.

Aided Recall Tests Mean That