In a concept test,which test measures both negative and positive feelings about a marketing piece?
A) comprehension
B) reaction
C) emotional
D) recognition

Name: In a concept test,which test measures both negative and positive feelings about a marketing piece? A) comprehension B) reaction C) emotional D) recognition
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The reaction test measures both negative and positive feelings about a marketing piece by assessing the audience's overall response to it.

In a Concept Test,which Test Measures Both Negative and Positive