Rogers suggested that ideas are diffused through the market in systematic stages. During the ________ stage the customer decides whether or not to try the product.

Name: Rogers suggested that ideas are diffused through the market in systematic stages. During the ________ stage the customer decides whether or not to try the product.
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Question

Quizplus · Accepted Answer

During the Evaluation stage, the customer assesses the product's value and decides whether it is worth trying, according to Rogers' theory of diffusion of innovations.

Rogers Suggested That Ideas Are Diffused Through the Market in Systematic