The advertising strategy that is oriented toward the dealer or distributor is called a ____________ strategy.

Name: The advertising strategy that is oriented toward the dealer or distributor is called a ____________ strategy.
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Question

Quizplus · Accepted Answer

A push advertising strategy is designed to push products through the distribution channel by focusing promotional efforts on wholesalers, retailers, or other intermediaries to encourage them to stock and sell the product to end consumers.

The Advertising Strategy That Is Oriented Toward the Dealer or Distributor