The stage in the product life cycle characterized by slow growth or even some decline of sales as the market becomes saturated is known as the __________ stage.

Question

Quizplus · Accepted Answer

The maturity stage of the product life cycle is characterized by a slowdown in sales growth as the product reaches saturation in the market. This stage follows the growth stage and precedes the decline stage, where sales begin to fall.

The Stage in the Product Life Cycle Characterized by Slow