Advertising that is intended not to promote a particular product but rather to build goodwill for a total company or industry is called ______________ advertising.

Name: Advertising that is intended not to promote a particular product but rather to build goodwill for a total company or industry is called ______________ advertising.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Institutional advertising focuses on building goodwill or a positive image for a company or industry as a whole, rather than promoting specific products or services.

Advertising That Is Intended Not to Promote a Particular Product