When urging action on a proposal, a coactive persuader should convince the audience not just that the proposal is a good one, but also that it has the _____ of people the audience most admire.

Question

Quizplus · Accepted Answer

A coactive persuader should convince the audience that the proposal has the support of people they admire, as this would make them more likely to take action. This is because people are more likely to follow the lead of those they admire rather than those present different or opposing viewpoints.

When Urging Action on a Proposal, a Coactive Persuader Should