The "idea" communicator is one who seems both similar enough and different enough to appear as a super-representative of the audience.
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Q17: The "yes-but" approach is used by persuaders
Q18: Coactive persuasion can only be employed in
Q19: The receiver-oriented approach assumes that all receivers
Q20: The receiver-oriented approach decides for the receivers
Q21: Coactive persuaders establish relational bonds with their
Q23: A premise is a hook on which
Q24: The persuader and persuadee must share the
Q25: Persuaders should not allow emotion to stand
Q26: The persuader's message includes not just what
Q27: The coactive persuader prefers large, distant physical
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