Persuaders should not allow emotion to stand in place of reason or to overwhelm reason, but they are entitled to provide their audiences with a feeling for problems and not just a dry accounting of them.

Question

Quizplus · Accepted Answer

Persuaders can use emotions to create a connection with their audience and gain their attention, but they should ultimately rely on reason to support their arguments. However, they can use storytelling or other techniques to provide a sense of the impact or urgency of the problem they're addressing.

Persuaders Should Not Allow Emotion to Stand in Place of Reason