Storytelling is only successful in transferring knowledge if the listener is interested in learning.
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Q4: Knowledge capture mechanisms and technologies facilitate both
Q5: Stories play a significant role in organizations
Q6: Stories originate within the organization and reflect
Q7: Not every strategic narrative should reach a
Q8: Telling strong winning stories can help motivate
Q10: Organization storytelling programs should rely on external
Q11: A weakness of storytelling is the episodic
Q12: Storytelling can be effective in bridging the
Q13: Storytelling is an excellent mechanism for facilitating
Q14: Organizational stories capture knowledge content and the
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