Organization storytelling programs should rely on external experts for sustenance.

Question

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Organization storytelling programs should be based on the stories and experiences of internal stakeholders such as employees, customers, and partners. While external experts -such as consultants, writers, and speakers- can offer guidance and support, they should not be the main source of storytelling content as it may lack authenticity and relevancy to the organization's culture and values.

Organization Storytelling Programs Should Rely on External Experts for Sustenance